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Rare Medium Opens Microsoft Platform E-Commerce Center

The center will include a family of services aimed at providing end-to-end e-commerce solutions for new venture startups, consumer products enterprises, and brick-and-mortar retailers who want to successfully compete on the Web.

The company said that the Microsoft commerce platform will be the foundation for the center's solutions. Rare Medium is a member of Microsoft's Commerce Partner Advisory Council.

"The opening of our Microsoft Platform E-commerce Solution Center in the heart of this leading high-tech region is an important milestone for Rare Medium," said Suresh Mathews, president and chief operating officer of Rare Medium Inc. "Orange County's Tech Coast is a great source of both talent and business for us and we have a great and growing partnership with Microsoft's Southern California team."

The E-Commerce Solution Center will offer: e-commerce strategic assessment, e-commerce venture funding , solutions design and development, online media marketing, partner selection and management, hosting, payment verification, asset development, fulfillment and customer service.

Rare Medium's e-commerce clients include Macy's and Epson. Rare Medium develops Internet- and Web-based solutions primarily for large and medium-sized corporations, including Microsoft, The New York Times, General Mills, DirectWeb, Neiman Marcus, Pfizer, Hotel Reservation Network, and the Federal Reserve Bank, among others.